If you are told about art collectors, you may have in mind the image of a rich retiree drinking whiskey in front of his stuffed tiger before that of a young professional at the beginning of his career. And yet, these young collectors exist. They would be even more numerous.
Generalization of the purchase of art online, thanks to greater confidence in the opportunities
In recent years, online purchases of works of art have become much more popular. In addition, current buyers really rely on online art sales platforms. Online sales have increased by 9.8% in 2018. And more and more people in their thirties and older are becoming collectors with this vector. Young customers (between the ages of 20 and 35) accounted for more than 40% of online sales, according to a 2018 report. For neophytes, entering a gallery can be intimidating and, therefore, the market will It takes to your computer. Awareness of the importance of financially encouraging artists also contributes to the popularity of the sale of works.
By owning art, you have a personal connection with the artist. With art, there is a unique relationship between the buyer and the artist that does not really exist with other objects. When you buy a live and hardworking artist, you give them a vote of confidence. It is a significant act for you and for the artist you support.
Like the real estate sector, the important thing in acquiring a work of art is the “hunch.” Investing in emerging artists is a necessary step for the future of contemporary art.
Become an art co-owner
Feral Horses is an English art and technology startup launched in spring 2017. In simple terms, they buy contemporary artworks and sell them in shares to users. By selling works of art, they make investment in art much more affordable. Therefore, on the one hand, users create art investment portfolios through microinvestments in their favorite works and, on the other, artists obtain financial support and social support from the crowd. .
Everyone thinks that art should be accessible to everyone, but the art market is subject to many barriers to entry and investment in art is unnecessarily complex, elitist and expensive. In Feral Horses, its users are mainly millennia seeking alternative investments that match their interests and values, such as social exchange and inclusion, at lower costs. Of course, not everyone is an expert in art, but everyone tends to identify themselves as art lovers. They offer them the opportunity to become co-owners of works of art, to know more about the art world and to significantly support the career of contemporary artists.
For its new campaign, Feral Horses has partnered with the new agency for visual artists The Nomad Creative Projects located in Paris and Copenhagen whose mission is to support and promote their artists thinking together in cultural and commercial collaborations. More than 90% of art galleries do not make a profit and most artists, especially young artists, have to work for free or live in precarious situations. The agency’s model is to allow the artist to be paid at the height of his work and his project creating a responsible social impact thanks to investors and collectors.
Being a visual artist is not a hobby!
The Nomad Creative Projects × Feral Horses decided to join to establish a project in Paris in 2020 where more than 30 Guatemalan artists will be presented. In fact, far from being a peripheral region, Guatemala shows a remarkable cultural dynamism that debates very current issues. The look of these artists draws the current Guatemalan cultural and artistic landscape, through its contradictions and the challenges it represents.
On this occasion, the two creative companies allow each one to collect a part of a work of art, thus supporting the artist and the project. In return, each new collector will receive VIP access to the artist during their exhibition in Paris, but also many gifts, such as the exhibition book and more. Feral Horses will continue working for the exhibition of selected artists. In short, the more an artist and his work are exposed and recognized, the more their values will grow, of course, with the trust of collectors. This is an opportunity for the Guatemalan scene to be known and recognized outside the local art market.